"OK, you offer better dooflickers. So what?"
by Maitiu MacCabe -Senior Sales Coach
Business-coaching almost becomes a necessity after a time. You started your
business- service or manufacturing- essentially because you felt...you knew...that
you could make better dooflickers than anyone else, or because you knew you could
produce a better service than anyone else in your field of expertise. You were
willing to try, or die in the attempt!
It is the urge to make something better that normally motivates new business start up.
This is borne out by statistics from Enterprise Boards which show that as many as 92%
of new start ups come from those with a technical or production background, with little business expertise or coaching in business matters to back them up.
The problem, of course, is that very rapidly the new business owner discovers that the
ability to make or render better dooflickers is rather irrelevant to staying in business.
It is the ability to finance, market, and sell the new product or service that determines
if the business will survive, thrive, or go down the pan. And by times, these areas of
expertise may be missing in the entrepreneur's make up. This is where a business or executive coach can make a huge difference to the firm's success.
Energy & Drive are not enough to progress
The further learning is that drive, motivation, enthusiasm and one hundred hour working
weeks will bring a business so far, but to rise to the next level a new management and
leadership style must be adopted. This is often traumatic for the entrepreneur. He/ she
cannot adapt to a managerial rather than a "hands-on" role, cannot let go of their 'baby",
cannot trust anyone else sufficiently to mind the business, have issues with letting go of control.
All of these concerns are common, and the loneliness of being at the top can be very frustrating.
And that is where your Business-Coach comes into the picture!
Select a Business Coach (instead of an Executive Director)
If you have carefully selected your Business-Coach, he or she will have been there themselves,
will absolutely understand your position, and will appreciate exactly where you are coming from
and going to.
You will have a non-judgemental sounding board for ideas, new approaches, talk through problems,
look at issues more objectively than is possible for you. You've heard the cliche about being
inside the tent peeing out, or outside the tent peeing in. ;-)).
You will be given encouragement and courage- to make the moves you know you should, to help you
adopt to new thinking, to test your planning before putting it into action.
I was that soldier at one time.......a new business.......money going out far faster than it was
coming in....... having to do everything myself....... working the 100 hour week. I was lucky
over those early years to have had two marvellous coaches- Joe McGrane and Patrick Nevin- who
always asked me the hard questions, and who held me to account for my committments. The result
is that after 23 years I am recognised as a leader in my field and I have a happy and fulfilled
life and career. I'm as close to total satisfaction as is possible for me, and I readily
acknowledge the help of my coaches. I could not have done it without them- and there is no
flattery in that compliment.
It is coincidental that I was- and am- committed to coaching and training others. This was
always a major source of satisfaction for me, but like any business owner, the ability to
promote the business, make it visible, and persuade others to purchase my service was much
more vital than the fact of providing the service itself.... and that has always been as good as
I can make it.
Business Coaching is really a collaborative effort. It is not about telling you how to run
your business- it is about supporting you in finding a way ot do it.
So, if you are feeling confused, lonely, overwhelmed, shut in, or simply need a "business
wise buddy" to moan to and dump on, give me a call.
You will find myself and my colleagues are friendly, approachable, highly knowledgeable and
ready to help you rise to the next level. Trust and Confidentiality is a given in all our
Come back ot this site often as it builds, and get value every time.
Check out other sections of the site and build the thinking you need, to be the brightest
and best you possibly can be.
Keep Making it Better!
Contact Maitiu or Maggie at Great Expectations Coaching::
Tel: +353 (0)1 2990900 (8am-11pm GMT) or Click here to send Email
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Great Expectations Coaching, 28 Whitebarn Road, Dublin 14, Ireland.
Changing the World One Mind at a Time