Sales Coaching:
Writing Sales Letters Full of Oomph!

by Maitiu MacCabe -Senior Sales Coach

Do you feel frustrated at the lack of response to your sales letters? Do you avoid devising mailers because they are a “waste of time and effort”? Writing sales letters is an art that everyone can learn. It is an essential skill for sellers, as the selling letter must do the job we ourselves would do if we were present with our customer. You would not drop a brochure on your customer’s desk and say nothing! And yet, that is what many sales letters effectively do.

Sales letters often TELL a lot, but SELL nothing.

Why do we talk of “junk mail” in derogatory terms? "Straight into the dustbin" is the usual comment. In fact, this belies the fact of how we handle direct mail. Research by the DMA-UK shows that 69% of business people read direct mail, and 81% of homeowners read theirs. Moreover, when you know how to harvest it, you can reap the benefit of this potentially huge readership.

Why does direct mail suffer from such bad press? Mainly because the letters tell us what they want to tell us, irrespective of what we might want to hear.

In this in-depth article I will look at direct mail/email from the receiver’s point of view, show you exactly how direct mail is handled when received, and show you how to garner more attention for your offers, and better response rates if you are looking for an action from your reader……
.........Read complete Sales Letters with Oomph article here.

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If you really wish to write copy that sells, Make Your Words Sell is the Bible. Particularly strong on understanding your customer’s mindset and how to appeal to it. And great information on making your words do their selling job. Check this out, even if you do not wish to purchase. This book includes two extra books – “How to write E-book”, and “The 333 most persuasive words in English” (categorised).

Check out Make Your Words Sell here.

For Those Selling a Service... or Could Be!

It's THE Most Overlooked Opportunity on the Net. Build an ever-growing client base until you can say... "I'm sorry... I'm not taking new clients." A Theme-Based Content Site is perfect because every personal service revolves around a theme. DL this 306 page book to your NO CHARGE to you! (PDF file zipped) It seriously over –delivers, and will focus your thinking about your personal service business big time.

Service Selling Masters course.....If you would like an external professional to conduct a selling makeover on your letters/ web pages/ mailers/ezine or any written material produced by your company, contact me directly at: or tel: 00353 (0)1 2990900, or

Good luck as you go for it, and let me know how you get on.



Who is Maitiu MacCabe?
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Great Expectations Coaching, 28 Whitebarn Road, Churchtown, Dublin 14, Ireland
Tel: +353 (0)1 2990900 (8am -11pm GMT) or Email Maitiu here

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